Do you want to improve the performance of your WordPress website using Google Trends?
Using Google Trends, you can research your competitors, find popular keywords, and determine trending topics, all of which can help your website rank higher.
We'll demonstrate in this article how simple it is to use Google Trends for search engine optimisation (SEO) and expanding your company.
What Is Google Trends?
You can use Google Trends, a tool, to determine how popular a search term is on the Google search engine. Google Search, Google News, Google Images, Google Shopping, and YouTube all provide data for it.
This Google-created tool aids in your search for popular queries or keyphrases. Then, you can evaluate how the search volume varies by location for various keywords.
Google Trends can help you find target keywords, research your competitors, find trending topics, and more to help your WordPress site's SEO.
You can find relevant content ideas for your WordPress blog using this totally free Google tool.
Additionally, if you run an online store, you can use Google Trends to choose new products for your store or to plan when to display Google Shopping Ads for your products.
Let's now look at how to use Google Trends to enhance the search engine optimisation of your website and expand your business.
How to Use Google Trends to Improve Website SEO
Google Trends can be used in a variety of ways to boost WordPress SEO, raise your website's rankings, and draw in more visitors.
With the aid of the tool, you can browse through the most recent data and identify keywords that are pertinent to your niche while getting a bird's eye view of what's hot in the world of search.
To jump to specific sections of our user-friendly introduction to Google Trends, use the quick links below:
1. Find Search Volume Trends
Finding trends in search volume for keywords is incredibly simple with Google Trends.
This enables you to track the number of times a specific keyword is searched over time. This in turn can influence your decision regarding whether to include that keyword in your blog post.
You can get a sense of what people are interested in at any given time and spot topics that are currently gaining popularity by monitoring the search volume for various keywords.
Additionally, you can look up your niche on Google Trends to see what is trending in your sector. For instance, you can use Google Trends to determine whether people are actually interested in starting a WooCommerce store that sells standing desks.
By doing this, you can steer clear of choices that will cost you money and concentrate on markets with a higher likelihood of success.
Visit the Google Trends website and enter your desired keyword in the search bar to find trends in search volume.
To proceed, simply press the 'Explore' button after that.
The 'Interest Over Time' graph in Google Trends will now show the search volume for the keyword you entered.
You can even pick a region, a category, or a time frame for the search volume from this point.
The dropdown menus can be used to configure the settings, for instance, if you want to know how many times the keyword "Paris" will be searched in the USA in 2021.
As soon as you do that, the search volume trends graph will change to reflect your settings.
Following that, you can apply this data to a variety of keywords and audiences with a focus on particular geographies, languages, and other factors. This will assist you in determining whether or not you want to write about that particular niche.
If the search term is trending downward, the niche might no longer be relevant, making it more challenging to market goods and services or reach readers with blog posts that use that keyword.
A seasonal keyword is one that will only generate sales during a particular time of year if the search term only peaks during particular seasons.
2. Find Relevant Keywords
Finding keywords that are related to the one you originally searched for is another fantastic feature of Google Trends.
For instance, if you used Google Trends to look up "Beach Reads," the tool will also display other terms that are pertinent and that you can use in your blog post.
This can help you reach a larger audience and boost the SEO of your website.
You must first enter a keyword into the search field and select the "Explore" button in Google Trends in order to find pertinent keywords.
You must scroll down to the 'Related Queries' section after the keyword search volume is displayed on your screen.
The rising keywords that are related to the one you searched for are shown here.
Alternately, you can choose the 'Top' option from the dropdown menu at the top if you want to see the associated keywords that are currently popular for this subject. The search volume for these keywords will then be shown in Google Trends.
This can assist you in selecting related keywords with the highest search volume to include in your blog posts or use as the basis for creating new content.
3. Compare Different Keywords
You can compare various keywords using Google Trends to determine which one is more popular with your target market and has a higher search volume.
This can assist you in learning how well each keyword is performing and selecting the one that will best attract your target audience.
To start, you must go to the Google Trends website and conduct a keyword search. Simply enter another related search term into the '+ Compare' field after the trends for that search term have loaded on your page.
The search volume for the two different keywords will then be displayed on the page's "Interest over time" graph.
The graph will then help you decide which keyword to focus on.
If you're still unsure about your choice, scroll down to the "Compared breakdown by subregion" section to view the search volume for both keywords in the various regions of the country you selected.
By selecting the keyword that is more common in the area where the majority of your audience resides, you can now make a more informed choice. For local SEO, this can be very beneficial.
4. Find Trending Topics for Blog Content
By looking at trending topics on Google Trends, you can also discover fresh ideas for the content of your WordPress blog.
You might be able to draw more visitors to your WordPress website and attract more readers if you write about subjects that are currently of great interest to a lot of people. This is especially useful if you run a news website or just want to follow the newest fashion.
Go to the Google Trends website and select the 'Trending' tab to do this.
All of the topics that are currently trending online will be shown here by the tool.
To see what topics are popular where the majority of your audience is located, you can also select a nation from the dropdown menu.
5. Analyze Competitors
To examine the development of your rivals, you can also use various Google Trends features.
For instance, typing in the names of both businesses will allow you to compare your company with your rivals. After that, Google Trends will display a graph showing the evolution of each term over time.
Using the dropdown menu at the top, you can further analyse the nations where your competitors are more well-known.
By navigating to the 'Compared breakdown by subregion' section and scrolling down, you can also see the areas where your rivals are more well-liked.
By selecting the "CSV" button, you can even download this comparison as a comma-separated values file.
Simply enter the name of the company or blog in the keyword field to conduct further research on your rivals.
As soon as you've done that, scroll down to the "Related Queries" and "Related Topics" sections to see the subjects and keywords that your rivals are linked to.
After that, you can begin preparing to write original content for these key phrases and subjects.
6. Use Google Shopping Data to Advertise Your Products
You may want to submit your products to Google Shopping if you run a WooCommerce store. This implies that your products will be shown in the Google Shopping tab and possibly even at the top of some keyword search results.
You can use Google Trends to plan your Google Shopping ad campaigns and choose the ideal time to promote specific products there. You can also use the data to determine when to create your own marketing campaigns.
For instance, you could increase sales by running a Google Shopping ad during the colder months for your coats. Using a popup marketing tool like OptinMonster, you can also showcase your winter products to visitors on your website at the same time.
You must enter the search term for a product into the Google Trends website in order to view Google Shopping data. Just choose the 'Google Shopping' option from the dropdown menu on the right once the search volume for the term has loaded on your screen.
The 'Interest Over Time' graph in Google Trends will then display the popularity of the product in Google Shopping.
To learn more about the product, you can also choose various geographic locations and time frames.
You should promote your product during those months if there is a high interest in a specific type of product during those months.
7. Generate Ideas for YouTube Videos
Google Trends can help you come up with ideas for your videos if your WordPress website has a YouTube channel. You can use this to create YouTube videos for subjects and keyphrases that are popular right now.
Simply enter your preferred search term into the Google Trends website and wait for the search volume to display on the screen to accomplish this.
Just choose the 'YouTube Search' option from the dropdown menu on the right after that. The quantity of searches for the keyword on YouTube is now shown in Google Trends.
You can use this information to determine whether the keyword you searched for is a subject that users are interested in or if the trend has peaked.
Additionally, by scrolling down to the "Related Queries" and "Related Topics" sections, you can find fresh inspiration for YouTube videos. More pertinent ideas and keywords that you can use to make a YouTube video can be found here.
Bonus: Use AIOSEO to Optimize Your Website for Search Engines
In this article, we demonstrated how to find target keywords, investigate your competition, and determine the search volume of various topics and keywords using Google Trends.
The content on your WordPress website cannot actually be optimised by Google Trends by itself.
All in One SEO for WordPress can help with this.
It is the best WordPress SEO plugin available and makes optimising your content for search engines very simple.
Incredibly useful features included in the plugin include SEO analysis, a headline analyzer, schema markup, XML sitemaps, redirects, and more.
You can even check the SEO of your website without logging into your WordPress dashboard thanks to AIOSEO's Chrome extension.
Other features of it that aid in content optimisation include:
- On-page analysis that offers suggestions for how to make your content better for particular keywords and overall SEO.
- integrations with social media to increase website traffic.
- It is simpler for search engines to index your images thanks to the image SEO feature.
- You can track your keyword rankings and keep an eye on SEO metrics using the search statistics feature, which will help your content get better over time.
- The SEO audit checklist feature allows you to find critical errors on your WordPress website and gain knowledge to improve SEO.
See our list of interesting facts about All in One SEO if you want more information.
We sincerely hope that this article has taught you how to use Google Trends to enhance website SEO and expand your company. Also worth a look are our recommendations for the top WordPress analytics plugins and our comprehensive SEO guide.
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