Brand videos are all over the place these days. Video has rapidly emerged as the preferred marketing medium for both consumers and brands in the last few years. A lot of people claim that their favorite method of learning about a new good or service is to watch a video.
"How much is it going to cost?" is probably the first question that comes to mind if you want to make a video for your brand. Let's dissect it now.
What is a branded video?
A branded video is, in short, a video made with the intention of raising brand recognition. It is frequently shared on corporate websites and social media platforms to provide an overview of your business to potential customers. This kind of film shapes the opinions of your customers and aids in their understanding of your organization and its products.
A branded film is intended to highlight your company's complete brand, not just your products or services. It clarifies the purpose of your company and can greatly contribute to its success.
Costs of creating a killer brand video
When creating a marketing video, people and tools are typically the two main aspects that impact cost.
Talent
The ultimate product quality and pricing of your video will be determined by the talent or competence of the individuals involved. Visit a video production business, and you will probably run into a lot of talented people who are enthusiastic about video marketing. But there is a cost associated with this level of drive and experience.
However, there's no hard and fast rule saying you have to hire experts if you're trying to cut costs! If you're comfortable being in front of the camera, you may make a short blog video and use it as your brand video. It's economical and easy to use.
However, there's no hard and fast rule saying you have to hire experts if you're trying to cut costs! If you're comfortable being in front of the camera, you may make a short blog video and use it as your brand video. It's economical and easy to use.
Tools
You can make films with so many different gadgets, from modern video cameras to cellphones. The tools you should employ may vary depending on your budget.
In just a few weeks, a production company can generate a polished, expert video for you. With their own tools, which include video cameras, editing software, professional voiceover recordings, and possibly even animation software, all you have to do is give them a few thousand dollars.
Not everyone, though, has several thousand bucks lying around. It's fantastic that you have access to resources that can help you produce a brand film at practically no expense.
In just a few weeks, a production company can generate a polished, expert video for you. With their own tools, which include video cameras, editing software, professional voiceover recordings, and possibly even animation software, all you have to do is give them a few thousand dollars.
Not everyone, though, has several thousand bucks lying around. It's fantastic that you have access to resources that can help you produce a brand film at practically no expense.
If you're camera shy, you may always make a movie about your website or app or just shoot yourself and sell it as your brand video. Here, all you would have to do is use one of your devices to record your website, then edit the video using free editing software.
In order to ascertain the precise expenses, let's take a closer look at the kinds of brand movies you may produce.
In order to ascertain the precise expenses, let's take a closer look at the kinds of brand movies you may produce.
Types of videos and their associated costs
If you want to create a video, you have two options: do it yourself or pay a professional to do it.
Type
01. Amateur
You won't need to spend any more money on your brand film if you already own the necessary technology—just time. To explain to the audience what is going on screen, you will need to record a voiceover if you want to create a screen-recorded video.
Cost:
An audio recording studio can be rented for between $40 and $50 per hour on average.
02. Professional
You will ultimately have a far more polished video if you choose to work with a professional video marketing business, but the cost will be significantly more. Time savings are another benefit of delegating all of the job to the experts. Therefore, hiring a professional can be your best alternative if time is a constraint.
Cost:
The cost of professional productions varies. A professional video marketing company charges $5,000 to $20,000 per minute, whereas a semipro team charges an average of $1,500 to $3,000 per minute.
3 brand video examples to inspire you
Here are three examples of intelligent and successful brand videos to give you an idea of what they look like.
Google Ads – case study video:
The tech giant has a plenty of case studies to showcase its products, with over 2 million Google Ads accounts. In a 2007 case study, Happy Hound Dog Daycare was featured by the firm, back when Google Ads was still known as Google AdWords. This advertisement is successful because it takes place in a relaxed atmosphere, the client—Happy Hound's owner—explains her issue, emphasizes the advantages of the service, and skillfully weaves statistics into her narrative.
Chanel – origin story video:
The history and background of Chanel's founder, Gabrielle Chanel, are expertly shown in the company's brand video. The narrator does a fantastic job delivering the narration, and the script is structured like a traditional bedtime story. In order to emphasize the brand and convey the idea that everything is connected, the film uses archived photos of the founder, her designs, and the places where she resided.
Spotify – explainer video:
Magnus Östergren's marketing video for Spotify's U.S. launch, which lasts little over a minute, is a great example of an explainer video because it's brief and has upbeat, lively music to keep viewers interested. The movie also highlights the characteristics and advantages that set Spotify apart in the present market.
Importance of branding videos
Brand videos have a lot of advantages. Here are a few crucial ones to think about:
They can increase your SEO.
Everyone wants to have a good search engine ranking, and using videos can help you do just that. In actuality, pages containing videos have a much higher chance of appearing on Google's first page of results than those without.
They humanize your brand.
People like to do business with people they know and trust, as is well known. Using videos to humanize your brand and gain clients' trust is a smart strategy. When customers are aware of a company's identity and mission, they feel more connected to it and find it simpler to refuse things that don't resonate with them personally.
They increase conversions.
Customers find watching videos much more enticing than scrolling through lengthy text on a website. Branded films on landing pages increase conversion by 86%, claims Yans Media. Rather of just reading text, consumers can gain more insight into a business, its personality, and its tone by watching a branded film. It enhances customer loyalty and provides clients with a deeper understanding of your company.
How to make a brand video
1. Identify and understand your customers.
To know exactly who would watch your branded video, you must first identify your target demographic before you can start planning.
2. Develop a strategy.
Make a plan in advance to prevent producing a branded video that is useless. You may create a video that has a great appeal by knowing its purpose and creating it with your target audience in mind.
3. Choose relatable stories.
People are interested in hearing your narrative, but in order to hold their interest, it must be intriguing, relatable, and relevant. When creating your narrative, incorporate details that demonstrate the distinctiveness and value of your brand.
4. Portray your brand.
People have specific expectations about how you will seem and interact as a brand because of the way you have developed and established yourself. Give your viewers a glimpse into your personality and the brand voice they have grown to associate with you from past promotions in your video. For example, does your brand have a casual or professional vibe? This will unify your brand and reaffirm your tone.
5. Showcase your logo.
You need to maintain consistency in the content of a branded video that represents your business with its typical appearance. Throughout the film, be sure to include things that feature your brand's colors and to keep your logo as visible as possible. This strengthens your identification and raises brand awareness.
6. Share your video.
A branded video is excellent material that you should share on as many social media platforms as you can because it is intended to represent you. A compelling and relatable narrative from a well-curated resource should be shared to entice new clients.
Post a Comment