Discover the free resources that can be used to create a successful SEO strategy.
Finding the ideal terms to include in your blog post or online store product description to help it rank on search engine results pages (SERPs) would be like throwing darts in a dark room without keyword research tools. You would occasionally hit the target, but a lot of darts would fall to the ground.
Your SEO planning is made easier by keyword research tools in a number of ways. They can give you ideas for new keywords, show you how many people are actively using a search term, spot trends, and let you know how tough it is to rank for a particular phrase.
Free keyword research tools
There are a surprisingly large number of excellent free tools available that you can use to gather crucial data for SEO and marketing. Here are 12 free keyword research tools that are both user-friendly and packed with useful information.
Some are potent Google and other search engine keyword generators. Others offer specialised information to e-commerce platforms like eBay, Etsy, and Amazon. The most complete of these tools includes crucial SEO information like the frequency of monthly searches and level of competition for your target terms.
The capabilities of each free keyword research tool are described below, along with some of their advantages and disadvantages. The instruments covered are:
.
- Keyword Surfer
- AnswerThePublic
- Keyword Sheeter
- Keyworddit
- QuestionDB
- Ahrefs Keyword Generator
- SEMrush Keyword Magic Tool
- Ubersuggest
- Moz Keyword Explorer
- Soovle
- Keyword Tool Dominator
- Google Trends
Keyword generators for blog topic ideas
Use keyword generators to narrow down the information that your potential customers are searching for. To find fresh blog topics and keyword suggestions, they scrape search engines and question-and-answer databases.
Keyword Surfer
A more recent tool that integrates directly with Chrome is called Keyword Surfer. When it’s turned on, whenever you enter a search term, results will automatically appear on the right side of your results page.
The information provided by Keyword Surfer is as follows:
.
- Keyword ideas with their volume
- Cost per click (CPC) for each search term
- Pages that rank for the term you entered
- Traffic to pages ranked 1 through 10 for that term
It is a very effective tool for conducting keyword research and it provides results as you use your web browser. There might be some kinks to iron out because it’s a new tool. The information provided by the plugin occasionally varies from the information provided by other Google search tools. It is, however, a quick and simple way to generate content ideas.
AnswerThePublic
A great place to see unfiltered search insights is AnswerThePublic. Following the entry of your search term(s), a list of questions related to that subject is displayed. When users ask who, what, where, when, why, and other questions, the answers are displayed in a graphic display.
It’s a potent method for coming up with keyword suggestions and determining what your potential customers are interested in. The data is available for download as a list or a graph.
One drawback of this tool is that you have to carefully consider each phrase you search because there is a cap of 3 free searches per day.
Keyword Sheeter
Google autocomplete results are downloaded by Keyword Sheeter. It provides real-time information on the search terms that people are entering.
The keyword generator Keyword Sheeter is a great option if you need to quickly produce a long list of keyword suggestions. Your list can be exported for free, and it pulls about 1,000 ideas per minute.
It’s a quick and effective tool for finding blog topic ideas. However, neither search volume nor information on how difficult it is to rank for a phrase are included in Keyword Sheeter’s free features.
Keyworddit
Reddit is mined by Keyworddit for keywords. Enter a specific subreddit with at least 10,000 subscribers, along with a time period, to use it. Up to 500 keywords with search volumes are extracted by the tool by sifting through the titles and comments.
The relevance of the results may change due to the diversity of responses within each subreddit. High relevance can be specified, but doing so makes the tool a little slower.
Although Keyworddit is not intended to replace other keyword research tools, it can be a useful addition to your current approach. Popular website Reddit is where people with particular interests delve deeply into a subject. It might turn up keywords and blog topics that you wouldn’t discover using other search engines.
QuestionDB
A great tool for coming up with blog post ideas is QuestionDB. It gathers queries people are currently asking about your keywords from a variety of question-and-answer websites, such as Reddit and Quora.
Unlimited searches are possible using the tool’s free version without creating an account. Your results are available for download with just one click.
You can choose to make each question’s source link visible. This enables you to examine more information about the questions that people are posing. You can examine the solutions as well. Related subjects mentioned in the questions are also shown in QuestionDB.
You are only allowed 50 results per query with the free account.
Freemium keyword research tools for SEO analysis
A few of the more expensive premium websites provide free tools with restrictions. For a smaller number of searches or fewer features, you receive the same excellent services as those offered by the premium services. They are nevertheless complete free keyword research tools.
Ahrefs Keyword Generator
One of Ahrefs’ free tools is the Ahrefs Keyword Generator. Ahrefs is a well-known paid service. It will retrieve the top 100 keyword suggestions from its database of more than 8 billion keywords from more than 170 countries after you enter any target word or phrase.
The Keyword Generator shows the following for each keyword phrase:
.
- Search volume
- Keyword difficulty from 1 to 100
- How recently this result was updated
- A list of questions related to your search term
This keyword research tool allows you to find long-tail keywords, focus on less popular phrases, and narrow down your search by location or search engine.
You can export your data by downloading the results list. In addition to the free Bing, YouTube, and Amazon tools on Ahrefs, the Keyword Generator also uses Google as its source of keywords.
You can export your data by downloading the results list. In addition to the free Bing, YouTube, and Amazon tools on Ahrefs, the Keyword Generator also uses Google as its source of keywords.
Unlike some freemium services, Ahrefs offers its free SERP service on a separate page. Some freemium services include the SERP results inside the keyword search tool.
You can conduct an unlimited number of searches using Ahrefs Keyword Generator’s effective and valuable free tool without creating an account. It does not, however, allow you to download your results like some other tools do. Additionally, you must prove you are not a robot with each new search because the free service does not allow you to create an account.
SEMrush Keyword Magic Tool
The SEO juggernaut Semrush offers a number of free tools, one of which is the Keyword Magic Tool. Make an account and choose Skip Trial to gain access to their free tools. Later on, if you’d like, you can always sign up for the paid service.
You have access to more than 20 billion keywords through the Keyword Magic Tool from more than 120 different geographic databases.
Free reports consist of:
.
- Monthly search volume
- Competitive density (competition among paid advertisers)
- Keyword difficulty (how difficult it would be to rank in Google’s top 20)
Additionally, the Keyword Magic Tool has some beneficial organising and sorting capabilities. You can use smart filters to expand or narrow your search, sort keywords into topic-specific subgroups, and quickly export your results. You can view related keywords based on topic, semantic similarity, or keywords with similar wording.
You are only permitted to conduct 10 searches per day using Semrush’s complimentary tools with the free account.
Ubersuggest
Ubersuggest’s free version offers a wealth of knowledge. It shows the search volume, SEO difficulty, paid difficulty, and CPC when you enter a search term.
It indicates how many backlinks you would need to have in order to appear on Google’s first page for that keyword phrase right underneath that display.
You can see lists of potential keywords and page content ideas as you scroll down.
Related blog titles are displayed in the list of page content suggestions. You can quickly see how many readers click through to and share each article. Most of your data reports can be exported to CSV for saving and sorting. Ubersuggest offers a free Chrome extension that makes it simple to view data directly on the SERP.
Your use of the free version is restricted to 3 keyword searches daily and one website.
Moz Keyword Explorer
An attractive and well-designed keyword research tool is Moz Keyword Explorer. For each search term, you can view the monthly volume, organic difficulty, organic click-through rate (CTR), and priority score.
How many searchers click on one of the results after using the term is shown by the organic CTR. The priority score combines the volume, opportunity, and difficulty to give you a straightforward score that indicates how likely it is that you will rank for that keyword phrase.
For each term, Keyword Explorer provides a long list of keyword suggestions that are both relevant and with high monthly search volume.
The free search results also include a SERP analysis, which provides you with a list of 10 specific pages that are in the top 10 for your target keyword. Their title, URL, page authority, domain authority, number of links pointing to the page, and number of links pointing to the root domain are all visible. Results can be easily downloaded into a spreadsheet.
Moz offers a first-rate service. The free account’s 10 query cap per month is a drawback.
Keyword research tools for e-commerce, online sellers, and multichannel marketers
Google and other search engines are the main focus of most keyword tools. The algorithms used by websites like YouTube, Amazon, eBay, and Etsy vary.
Tools like Keyword Tool Dominator and Soovle can help you target the platforms you are using for e-commerce stores or sellers whose objectives go beyond ranking on Google and other search engines.
Soovle
For e-commerce websites or marketers who use multiple channels, Soovle is fantastic. It aids in the discovery of well-liked keywords across numerous megasites, such as Amazon, Wikipedia, YouTube, and eBay.
Both a keyword generator and a tool for keyword research, Soovle does both. It automatically generates phrases as you type your target terms to help you elaborate on your concepts.
Free unlimited searches are available on Soovle. On the negative side, it only functions as an idea generator and excludes metrics like search volume or keyword difficulty.
Keyword Tool Dominator
Using Keyword Tool Dominator, you can spot search trends as they emerge. To find the most recent keywords and search terms, it brings you the autocomplete databases from Google, YouTube, Amazon, Walmart, Bing, Etsy, and eBay.
It’s a fantastic tool for multichannel marketers and sellers who want to rank on search engines other than Google or the others.
The free version of this quick and simple tool restricts you to 2 searches per day. You must purchase a plan if you want to make more queries.
Keyword usage over time
There are times when you want to know whether a subject is a true trend or just a passing fad. In that situation, Google Trends is a strong and special tool.
Google Trends
A free tool called Google Trends provides graphs and data on particular search terms used on Google and YouTube.
The homepage will automatically display a list from Google when you enter a search term. You can modify your choices to view results from YouTube on the results page. Additionally, it provides trends from Google Images, News, and Shopping.
Google Trends is a useful resource for
.
- Identifying what’s currently trending
- Isolating popular topics or subtopics within an industry or related to a theme
- Discovering local search trends
- Finding related keywords that are growing in popularity
- Graphing the public interest in a topic over a range of time
- Seeing where a topic is most popular
You can use Google Trends to find keywords that are becoming more popular and stay away from those that are losing steam. It does not offer information on monthly search volume or keyword phrase competition levels.
Paid tools
There are other options besides free keyword research tools. You can always make an investment in paid tools if your business is booming or you want to explore a new direction. In addition to offering everything that the aforementioned free tools do, tools that require payment or a subscription may also:
.
- Provide more keyword data
- Enable you to do more keyword research
- Feature location-based SEO tools
- Have rank trackers so you can see how well your website is ranking on SERP pages for certain keywords
- Have more user-friendly interfaces
- Have an all-in-one suite where you can conduct all your keyword research
These tools may also provide additional search engine marketing insights if you want to expand into pay-per-click advertising. (Google Keyword Planner, a free tool for paid marketing, provides information on Google’s biddable keywords.)
Planning with data
Each page you create requires time, effort, and expertise, regardless of whether you are promoting a blog or developing an e-commerce website. The best keyword research tools for your business let you make sure that your efforts are fruitful.
Throwing darts in the dark and hoping they hit their mark is not advised. These 12 free keyword research tools have all the information you require to make wise content planning choices.
Your audience is aware of their needs and wants. Do you?
Best Keyword Research Tools: FAQ
Which tool is the best for keyword research?
Finding the best keyword research tool when conducting SEO research can feel overwhelming, especially with the enormous number of both free and paid solutions available today. To understand the best-performing keywords in any industry, one of the most notable keyword research tools available today is called Keyword Surfer. A popular keyword research tool called Keyword Surfer is available from Surfer SEO completely free of charge.
Is Google keyword research tool free?
Yes. Both Google Trends and Google Keyword Planner are free tools for conducting keyword research that are accessible to both consumers and business owners. Utilise the free keyword tools provided by Google Trends and Google Keyword Planner to get top-notch results based on the most recent algorithms employed by a number of search engines, including Google itself.
It is strongly advised to use Google’s keyword research tools, especially if you want to improve your website or eCommerce store’s position in Google search results. You can easily look up and compare trends, keywords, and phrases that are most pertinent to your company and brand using Google Trends. Compare data that has been gathered and tracked over time with data from regions where your keywords are most popular. For those looking for the best free keyword research tool or those just starting out with keyword research, using Google Trends is the best option.
On the basis of keyword popularity, usage, and market trends, Google Keyword Planner also offers a free keyword research tool that can assist you in creating PPC and SEO marketing strategies.
Are paid keyword research tools worth it?
Depending on the features you need and the budget you have for your upcoming marketing campaign, paid keyword research tools may occasionally be a worthwhile investment. For those who are interested in location-based targeting, some paid keyword research tools offer more results, more keyword data, and even location-based SEO tools.
It is frequently much simpler to save and store your keyword research in a single location when using paid keyword research tools. With the adjustments you have made using your preferred paid keyword research tool, you can also use rank trackers to monitor how well specific pages on your website are currently performing.
How to choose the best keyword tool for your needs?
Consider your needs and the purpose of your keyword research before selecting the best free tool for your company or brand. Before deciding whether a free or paid keyword research tool is best for you, ask yourself the following questions:
What function will my keyword research serve? What am I hoping to discover or acquire by doing keyword research?
With the right keywords and targeting, am I attempting to promote my company or brand or am I looking to increase sales?
How can I use appropriate language and keywords to speak to my audience? What search term is most likely to be used by my target market when looking for the goods, services, or content I offer?
Who are my current rivals, and how can I use well-known keywords to improve my position online?
What characteristics are important in a keyword research tool?
Eliminating keyword research tools that blatantly fail to meet your needs can be facilitated by being aware of the features that are required to help you reach your own marketing objectives.
