The first step to boosting ad revenue should be to avoid common AdSense blunders. Here are 15 AdSense errors that publishers need to stop making immediately.
Although obtaining an AdSense account is not particularly difficult, it does have its own set of difficulties.
For the uninitiated, Google AdSense is a free ad network offered to web publishers by Google. To use the services, however, you must adhere to a rigid set of rules.
Once a publisher has been approved by AdSense, running ads on the website is fairly simple to do. Technical know-how or professional expertise are not necessary to use AdSense. Furthermore, if used properly, AdSense can generate respectable income.
To make more money, some publishers do, however, resort to cheating, which leads to AdSense bans. Additionally, some people neglect AdSense optimisation and begin to lose money from advertising.
Such errors are typical. Following are fifteen common mistakes publishers make with AdSense and potential fixes:
1. Not A/B Testing With Ad Units
Testing is the key to advertising. To find the best working ad placement, a publisher needs to test with various channels and different ad units. The testing should also be a continuous process. This means that you, the publisher, must continue to test different combinations of ad units. Ad testing might involve playing around with background colours, ad types, formats, and sizes.
Better CTR is achieved by writing a thorough report of your tests and running ads based on the generated data. Starting with AdSense’s Auto Ads feature is a good idea for publishers who are new to the programme. Then it should make sense to gradually introduce the AdSense feature for testing and experimenting.
2. Not Following Google AdSense Policies
As previously stated, AdSense has a rigid policy. It is always advised that publishers thoroughly read and comprehend the terms of AdSense before beginning. Publishers can send Google an email if they have any questions. They could also try the Google Product Forum to get assistance from experts and other users.
3. Altering The AdSense Code
Code for Google AdSense cannot be modified. Google’s code alteration policy is very straightforward. Additionally, the search and advertisement codes must never be changed. The targeting and conversion of ads for advertisers are impacted by all of this. ‘Advertisement’ or ‘Sponsored Links’ should be used as the title of the ads. Any other heading could result in a reduction in net revenue from AdSense.
4. Creating Multiple AdSense Accounts
Publishers can manage several websites under a single AdSense account. As a result, you can manage multiple websites using a single AdSense account if you own more than one. Google does this to guarantee that you only ever receive payment as one payee. Instead of opening a new AdSense account if your current account isn’t functioning, contact Google and get assistance.
5. Sending Emails With Ads
Sending AdSense ad code embedded in an email is prohibited by Google. If Google learns that an impression was submitted via email, harsh measures (like blocking the publisher’s AdSense account) may be taken.
6. Clicking On Your Own Ads
Invalid behaviour is clicking on your own advertisement. Google specialises in keeping an eye on fraudulent activity online. It is forbidden for publishers to click on their own ads. Google is aware that a publisher may inadvertently click on their own ads, though. Because of this, it is advised that publishers notify Google of the error right away so that Google can handle it appropriately from there.
7. Associating With Click Farms or Bot Traffic
When running AdSense ads, bot traffic and invalid traffic are a big NO. Google uses artificial intelligence to detect non-human traffic. Google has the right to deduct money from a publisher’s earnings and even ban them if they receive too much flagged suspicious traffic.
8. Placing Too Many Ads
A single web page should not have more than three ad units, according to AdSense’s recommendations. To increase their revenue, some publishers, however, add even more than five ad units. Such actions only worsen the user experience and lower the webpage’s fill rate. AdSense may also seize the publisher’s earnings if the error is not fixed.
It is advised to try using multiple ad units, which some publishers enjoy doing. However, they incur a penalty as a result of placing too many ad units. One thing to keep in mind is that AdSense ad units are sold at various CPMs; as a result, placing too many ad units may appear to increase cumulative revenue, but the fill rate is actually reduced.
9. Adding Ads That Affects User’s Experience
Speaking of user experience, when using AdSense, the placement of the ads is just as important as their quantity. The user experience will be significantly impacted if you place three or more ad units above the fold without providing adequate space for content. The user might begin utilising an ad blocker as a result. Publishers are therefore urged to make it right by abiding by the best practises.
10. Using Copied or Copyright Content
Google is always interested in original content. Many people believe that content only has an impact on search engine rankings. However, reports occasionally demonstrate that original, high-quality content has always increased publishers’ income and reputation.
At the same time, AdSense advertising guidelines encourage publishers to avoid copying or using protected content without permission.
11. Non-User Friendly or Objectionable Content
AdSense ads are not permitted to contain adult, harmful, or profane content. There are other categories of content besides the one mentioned that Google prohibits. Additionally, Google Ads advertisers are advised to follow the same procedure.
12. Hosting Illegal or Unauthorized Content
AdSense also forbids the sale of pirated content, the display of illegal activity (depending on location as well), and download links for malicious software. You might not be able to access your AdSense account if you run a website that is related to any of their types of content.
13. Placing Ads On Pages Like 404, Contact, And Privacy Policy
AdSense discourages the use of advertisements on certain website pages, including:
Privacy policy
Disclaimer
Terms and condition
Contact page
Sitemap
404 error
Blank page
Ads should only appear on content pages with high user activity.
14. Video Without Any Description
One of the most frequent AdSense errors made by publishers is this one. Users can be drawn in by adding video, whether it’s from YouTube, DailyMotion, or an original upload. Google, however, is unable to actually scan the video until a written description is present.
Therefore, a written summary of the video is necessary so that it is not viewed as a blank page. A good strategy that benefits the page’s SEO is to provide a description of the video’s content that is at least 300 words long.
15. Using Non-Supported Language
There are only a few languages that Google AdSense supports. Google is unlikely to approve your AdSense request if your website contains material pertaining to a language that is not supported. Additionally, your AdSense account might be deleted if you change the language after getting approval.
Final Thoughts On AdSense Mistakes
Some of the typical AdSense errors made by publishers have been covered. AdSense’s policy is always transparent. As a result, it is the publisher’s responsibility to exercise caution and keep up with changes to the policy. Some concepts are fairly straightforward (such as not changing the AdSense code), whereas others may sound complex (such as upholding a standard for user experience).