Having a professional logo is an integral part of the marketing puzzle, regardless of whether your membership business is just getting off the ground or you already operate an established membership site.
A professional, easily recognisable logo not only makes it easier for customers to recognise your brand on all channels, such as your website, social media accounts, and email marketing, but it also lends your company credibility and a polished appearance.
So how do you create a logo that will support the development of a strong brand? We’ll discuss a few different options in this post.
TABLE OF CONTENTS
- Past vs. Present Methods
- Questions to Consider Before You Get Started
- DIY Logo Generators/Builders
- Tournament-style/crowd-sourced Flat Fee Logo Design
- Pre-Designed Logo Templates
- Get Started With Your Logo Today
Past vs. Present Methods
In the past, large corporations and well-funded startups used pricy agencies to create their brands and logos. Sometimes, this would lead to an extremely valuable and detailed corporate brand direction.
Today’s startups, small businesses, and solopreneurs have new ways to shape their brands thanks to a variety of affordable and effective logo development tools that are all readily accessible online. These same techniques are now employed by numerous large corporations.
Let’s examine the various categories of online tools for creating logos, including:
- Logo Generators/Builders
- Tournament-style/crowd-sourced Flat Fee Logo Design
- Pre-designed Logo Templates
Questions to Consider Before You Get Started
When I used to design logos for a consulting firm, I would begin each project by posing a few crucial questions. These inquiries are intended to assist you in developing the most powerful and practical logo possible for your logo design project.
What colours currently represent your company? Do they alter as a result of the brand redesign?
Which do you prefer, a “wordmark” (fancy/stylized text only) or a logo that incorporates an icon or graphic?
Which logo orientation better matches the customer’s primary marketing channels, portrait or landscape?
Does the client use the logo more frequently in printed or physical form, or in digital form?
Do we require an icon-only version of the logo?
Do we require a tagline-containing version or a range of taglines?
Is the logo displayed against a light background, a dark background, or both?
Finally, what other logos have you seen that you like?
These inquiries can be guided by the answers in order to create a more effective logo. an an an an an an an an an an a. A (even though that last question is all about preference).
Wherever you use it most, your logo needs to work for your company.
The truth is that you can strike a balance between your personal preferences and practical logo design.
On to the possibilities for logo design!
DIY Logo Generators/Builders
These DIY logo tools provide templates and ideas that you can modify according to your preferences for colours, font, and layout.
Fiverr Logo Maker x WordPress.com
How Fiverr Logo Maker works:
Get going without cost
Type in your company name, sector, and services.
Define the look and feel you want for your brand.
The generator uses a large collection of logo designs created by Fiverr designers to produce logo ideas.
Using their online design tool, you can modify the appearance of your logo after choosing it.
Tailor Brands
Get going without cost
Choose your industry, product category, and logo type before entering the name of your logo (icon based, name based, or initial based)
Describe your style in a few short “this or that” questions.
You’ll get a collection of customizable logos to choose from as a result.
You can add a brand book, letterhead and business card layout, social media covers and profile pictures (Facebook, Twitter, etc.), as well as a simple presentation layout, after choosing your logo.
GraphicSprings
To view the gallery of excellent logo designs, choose your industry or keyword.
Edit any pre-built logo completely to include your company name, graphics, and colours.
Save and download without restrictions
Tournament-style/crowd-sourced Flat Fee Logo Design
According to your design brief, you will receive more than 30 logo designs from international designers in a project similar to a logo competition. Review comments, make adjustments, iterate, and download!
The characteristics of the websites with tournament-style design are quite similar:
By including general brand information and logo preferences, set up your logo contest.
Define the prize amount for your content (higher prize amount attracts the higher-quality logo designers)
The entire tournament lasts roughly two weeks. This includes the preliminary design stage (1 week), the selection stage, and the subsequent iteration stage where you and the designer of the logo you’ve chosen cooperate to improve the final product.
Several formats, including a vector EPS that you can scale and resize without losing quality, are delivered along with the chosen logo.
The advantage of this approach is that you will receive hundreds of submissions from various designers who can iterate and offer feedback as you go. As a result, the logo is uniquely tailored.
Your input to the designers is crucial to the success of a crowdsourced logo. If at all possible, ask the team member who best resembles a designer to provide this feedback. You need a creative person who will be able to see potential rather than simply accepting the submitted logo options at face value.
More keys to success:
It’s critical to provide feedback on every design you receive so that there is direction for both individual logo iterations and the overall competition (all designers can see each other’s logos and your feedback).
Always keep in mind that the other side of the process involves people, so show consideration. Being overly harsh is simple to do given how automated the process is.
But be careful not to waste their time either.
It’s possible that some designers won’t submit anything until you’ve ranked and/or commented on their designs, so be diligent about doing so—at the very least, every day.
