The majority of website owners work to increase their organic traffic, or the number of visitors who arrive as a result of unpaid search results on portals like Google and Bing. However, it can be very challenging to raise your ranking because so many websites are vying for the same few spots on SERPs.
WordPress SEO’s primary objective is to optimise your web pages so that they appear higher in search engine results pages (SERPs). Fortunately, there are many tools at your disposal to support the implementation of your SEO strategy and consequently improve your search engine rankings.
We’ll look at some of the top WordPress plugins and tools in this article to help you optimise your web pages in 2023. Let’s get going!
1. Yoast SEO
Yoast SEO is one of the most used WordPress plugins, with millions of downloads. It is jam-packed with simple-to-use functionality to support your SEO tactics. It is renowned for its page analysis feature, which aids in enhancing readability, keyword density, and other factors. Breadcrumbs, social media integration, and the creation of XML sitemaps are additional practical options. This plugin is a great place to start if you’re new to SEO.
2. All in One SEO Pack
With over 30 million downloads, All in One SEO Pack is another extremely well-liked free WordPress plugin. Although Yoast SEO is frequently compared to it, it doesn’t provide the same level of in-depth on-page analysis. However, it does have a lot of additional features that are comparable, including social media integration, XML sitemaps, and meta tags. The fact that All in One SEO Pack is the only free plugin to offer SEO integration for e-commerce sites, including those using WooCommerce, is one of its distinctive features.
3. SEOPress
SEOPress is a fantastic additional tool for WordPress site optimization. Everything you need to boost your rankings is provided by this SEO plugin, including XML and HTML sitemaps, keyword analysis of the content, Open Graph settings, Google Local Business data, redirects, and more. Additionally, SEOPress has a helpful built-in broken link scanner and a white labelled backend (even in the free version).
While WordPress.org offers a free version that is a great way to try out the plugin, SEOPress Pro has a tonne more features. When you upgrade to a Pro plan, you gain access to even more robust features, including WooCommerce integration, support for breadcrumbs, advanced sitemaps for Google News or Video XML, structured data types markup, and easy editing tools for your robots.txt and htaccess files. It’s well worth the investment in the SEO of your website for just $39 (which you can use on an unlimited number of sites).
4. Rank Math
Another excellent plugin to manage your WordPress SEO is Rank Math. Simple options like focus keyword suggestions, content length monitoring, permalink evaluation, and others are added by the plugin to help you improve your content. You can track site statistics and performance using Rank Math’s Google Webmasters integration right from your WordPress dashboard. Numerous other plugin features include rich snippets (including for custom post types), contextual tooltips, automated image SEO options, XML sitemap generator, and Google crawl error monitoring.
5. Premium SEO Pack
A full-featured WordPress SEO plugin called Premium SEO Pack can help your website rank higher in search results. To reduce the need for multiple plugins, this premium plugin combines the best aspects of SEO and social media optimization. Social stats, page analyses, page validations, and other features are part of the Premium SEO Pack. SEO is important because you want your website to come up first when people search a subject you write about. This is how you can increase your audience and generate a lot of traffic (and even sales).
The option for SEO Mass Optimization is one of this plugin’s distinctive features. With just a few clicks, you can use this to optimise each page, post, and custom post type on your website. You have the option to optimise the meta title, meta description, as well as the keyword for your content, which is automatically detected and optimised, with the module. This implies that you might be able to quickly enhance your SEO (and your rankings).
The plugin’s integrated Google Analytics support and social statistics are yet another fantastic feature. In this way, you can easily see and monitor the effects of SEO changes you make to your website. The Social Stats module of Premium SEO Pack shows your network reach, while the custom Google Analytics display makes it simple to see and understand your search stats. With all the useful information about your website, there is also a SERP Tracking module that can help you see how your website compares to that of your rivals.
6. BAVOKO SEO Tools
The two plugins mentioned above have a great rival in BAVOKO SEO Tools. The features that set BAVOKO apart from the competition include standard on-page SEO features (XML sitemaps, meta titles, descriptions, content length, keyword optimization, etc.), as well as practical SEO performance monitoring (keywords, backlinks, and competitor analysis). It’s comparable to receiving several SEO services and a plugin for a single low cost. Although BAVOKO SEO Tools are free to try, you must upgrade to the premium version (starting at $19.99 per month) to access all of the features.
7. SEOPressor
With an intuitive user interface, the premium WordPress plugin SEOPressor gives you complete control over the SEO of your website. The plugin’s creators assert that its sophisticated algorithm closely resembles Google’s so that you receive precise suggestions for improving your pages. In order to help you identify any issues, SEOPressor compiles all of the crucial SEO data for your website and presents it in one location.
Additionally, semantic analytics and the pertinent accompanying markup standards are included in the plugin. It optimises your link profile and gives you full control over how search engines crawl your website. For full access to the tool, SEOPressor costs $9 per month, which seems like a pretty good deal.
8. Moz Pro
You can manage the SEO strategy for your website with the help of a variety of tools and features provided by Moz Pro. With the help of its Keyword Explorer tool, it finds and ranks keywords, and it tracks the weekly ranking of both your website and those of your rivals. Additionally, it crawls your website to look for any pertinent problems and uses Open Site Explorer to assist with link building.
If you still need more convincing, Moz Pro also offers features to aid in on-page SEO as well as a variety of reporting and analytics choices. The price is definitely high compared to other subscriptions, starting at $79 per month (for an annual subscription). However, it might be worthwhile if you anticipate using all of its features.
9. ahrefs SEO Tools & Resources
Ahrefs is a great tool if you want to keep track of how well your site is performing in search engine results. Tools for competitor analysis, keyword research, backlink monitoring, content gaps, rank tracking, and other tasks are included in this premium service. The best part is that to keep track of particular SEO factors you’re focusing on, you can set up automatic alerts and reports to be emailed to you at regular intervals (like once per week).
10. Rankie
Rankie is a high-end WordPress plugin created specifically to assist you in monitoring the Google rankings of your website. Use Rankie to research, track, and report on your desired keywords to see how your SEO is performing rather than manually checking them.
Every website should focus on SEO, especially your keyword ranking. You can get a tonne of traffic that can result in sales, advertisements, or other conversions if you rank for a great search term in your industry. You should choose and keep track of your desired keywords using Rankie. Once the plugin is installed, you can use Rankie to search for your keywords. Based on your search, the plugin will even suggest additional terms you might want to rank for.
Regarding tracking, Rankie provides you with four options: Google, Google Ajax api, whatsmyserp.com, or ezmlm.org. Additionally, a built-in tool suggests lists of keywords you might want to target. The plugin also offers daily ranking reports with keyword graphs so you can assess the effectiveness of your SEO optimization strategies. The reports can also be sent to you via email so that you never forget to check them.
11. Google Keyword Planner Free SEO Tool
For AdWords subscribers, the Google Keyword Planner is a tool that offers suggestions for keywords to try to rank for. You can enter details about your website and product and use different search parameters to narrow down your results. You can view historical information for each suggested keyword, such as the average monthly searches, the level of competition, and a suggested AdWords bid.
Even though this tool is very useful, it does have a somewhat confusing user interface, so it’s worth looking over a good tutorial before diving right in.
12. Keyword Tool Free Planner
Google Keyword Planner is said to be a competitor of Keyword Tool. It has a straightforward user interface and generates hundreds of long-tail keyword suggestions for each search term you enter using Google’s autocomplete feature. The free version of Keyword Tool, however, does not include any additional information, such as search volume, cost per click, or competition, unlike Google Keyword Planner, which only lists the keywords. If you decide to pay more for the premium versions with higher tiers, this information can be unlocked.
13. LinkPatrol Premium Service
The purpose of the premium WordPress plugin LinkPatrol is to assist you in optimising your outgoing link profile. A list of all the authors, domains, and anchor text connected to them is provided after a brief scan of your entire website for links. It is quick and easy to add a nofollow tag or remove the link’s URL if you notice any problematic links. Prices begin at $50 a year.
14. GTmetrix Free Site Speed Analyzer
Site speed is a factor that search engines take into account in their ranking algorithms, and GTmetrix is a tool made to help with this. It gives you information about how quickly your website loads and then assists you in optimising its functionality. It performs an analysis of your pages using Yahoo YSlow and Google Page Speed rulesets and provides results such as page load time and overall page size. You can compare your website to other sites that GTmetrix monitors.
The tool also enables you to monitor performance, assess mobile site speed, and test your page across various geographies. In order to identify performance issues, you can also record page loads and playback the results.
Final Thoughts
SEO is a complicated subject that frequently appears intimidating at first. Optimizing your web pages to better manipulate the SERPs can be a daunting task with so many factors to consider.
We’ve given you tens of tools and WordPress plugins in this article to help you plan and carry out your SEO strategy for 2023. Do you use any of these tools in your daily SEO workflow? Do you have any additional SEO pointers for 2019? Please share your feedback in the box below.
