This article will show you how to determine which keywords your WordPress blog posts are showing up for.
Making sure your blog posts are optimised for the right keywords is one of the most crucial aspects of running a successful WordPress blog.
Utilizing particular words and phrases that your target audience uses to search on search engines like Google is a process known as keyword optimisation.
You can increase your chances of ranking higher in search engine results pages (SERPs) and bringing more organic traffic to your website by including the appropriate keywords in your blog posts.
However, using keywords in your blog posts alone is insufficient. Make sure the keywords you’re aiming for are pertinent to your content and consistent with your overall blogging objectives.
How can you determine if the right keywords are being picked up by your WordPress blog posts? We’ll look at some helpful advice and resources in this article to help you assess whether your blog posts are optimised for the right terms and how to strengthen your keyword strategy.
Why Check Keyword Rankings for Your WordPress Posts?
Why Should You Check Your WordPress Posts’ Keyword Rankings?
If you blog, you are aware of the time and effort that go into each post. To create the ideal post, a lot of effort, time, and creativity are required. After that is finished, it may be months before you start to see any outcomes from your work.
It is crucial to keep an eye on your search engine rankings, especially on Google, Bing, and Yahoo! And in case you haven’t, here are some justifications for why you ought to:
You can check to see if readers who are looking for keywords associated with your blog posts are finding your content.
You can analyse which posts are performing better than others and make improvements to the ones that aren’t.
How to Check If Your WordPress Blog Posts Are Ranking for the Right Keywords
Keyword is the foundation of any successful WordPress blog post
The cornerstone of any effective WordPress blog post are keywords. Search engine optimisation (SEO), click-through rate (CTR), ranking, and SEO all depend on keywords. They also have a significant impact on how search engines determine the subject matter of your content.
Considering how important keywords are, how do you choose which ones to use? Due to the unique requirements and difficulties of each niche, there is no universally applicable solution. However, there are some general principles that will assist you in ensuring that everyone, including Google and users, understands what your website is about:
Don’t go overboard! The relevance of the keywords is more important than their quantity when used in a post. Focus on obtaining long-tail keywords correctly rather than generic short ones; this will result in more traffic overall.* If there is something more relevant out there, go for it instead of letting your personal preferences stand in the way of higher rankings!
Make Sure You’re Ranking for the Right Keywords.
You should also check to see if the right keywords are being used to rank your blog posts.
Finding out which keywords you rank for in the Google, Bing, Yahoo, and AOL search engines is the first step. You can accomplish this by utilising any of the following keyword ranking tools:-
1: Semrush
My go-to tool for all needs related to digital marketing is Semrush. This is my favourite tool on the list because it has so many features, including keyword checking.
A keyword suggestion tool, a long-tail keyword research tool, and even a content research tool are all included. It has everything you could possibly need for keyword research.
A potent organic research tool that can produce keyword rankings for any domain name is included. Simply enter your website’s URL, and it will display all the keywords for which you are currently ranked.
Semrush has long been regarded as one of the best rank-checking tools. Users are able to assess the competition’s content as well as their competitor.
This enables you to see how well or poorly your content is performing in the search engines and decide how to change your content to raise your search and ranking positions.
The erratic nature of Google search rankings as a result of core updates can also be monitored. It’s critical to realise that what you see online might change within a few hours.
Working hard and constantly honing your content is the best way to advance your position. This can be accomplished by routinely gauging your performance.
By doing this, you’ll be able to better align your objectives with your business strategy.
2: Google Search Console
A tool provided by Google called Google Search Console helps webmasters optimise their websites for search.
You can monitor the performance of your website in terms of impressions, click-through rate, position, and other metrics. In order for Google to crawl your website and index your post, you can also submit an XML sitemap.
Click on the Performance report, followed by the average position score, to view your keyword positions.
Go a little further down to see the complete list of keywords:
The number of clicks, impressions, and positions for the top queries that the site is ranking are all clearly displayed in the image above.
Your top-ranking keywords will be visible if you sort by position. This information can also be exported and opened in your preferred spreadsheet programme.
3: Ahrefs
Another one of my favourite tools is Ahrefs, which has many of the same features as Semrush. Another tool constructed on top of Semrush’s technologies is Ahrefs.
It covers a wider range of SEO-related topics, but Ahrefs is more focused in the information it offers, especially to small businesses.
Ahrefs also has a longer history and a higher success rate in generating organic traffic, especially from long-tail keywords.
Its lengthy history has allowed it to go through a lot and refine its offerings to the point where it’s a very reliable tool for any SEO.
It is convenient to use, loaded with useful features, and reasonably priced. I would suggest it!
One of the best rank checker tools is provided by Ahrefs. Rankings are available for any country of your choosing, including the USA, the UK, Australia, etc.
Simply type the domain name of your website into the search bar, and a nicely organised report with eye-catching graphs and charts will appear.
The organic keywords report contains a list of all your keyword rankings. The keyword position will be displayed next to the highlighted keyword. Additionally, you’ll be able to see its keyword ranking position, keyword density, and a whole lot more.
4: Moz Keyword Explorer
When it comes to the top SEO tools, Moz is an established, reputable brand. The top SEO tools are available on Moz.
Additionally, it offers a fantastic rank checker tool where you can retrieve keyword rankings. The brand Moz has been around for a while and is well-known.
Although Moz is a paid service, Semrush still has more features than it does. You just pay for the services you actually use.
Many people consider Moz to be among the best rank-checking tools that are still in use today in the sector.
To find different keywords, use Moz Keyword Explorer. On the other hand, if you use the tool to investigate a domain, it will show you the keywords for which you are currently ranking.
A great place to start when looking for a rank-checking tool is Moz. It’s simple to use and gives you a tonne of data about how well your site is performing. For a wide range of topics, you can also find a tonne of helpful articles and guides.
5: Spyfu
Spyfu is a fantastic tool for monitoring the keywords for which you and your rivals are ranked, but it can also be used to check whether you are ranked for the proper keywords.
Let’s take an example where you have a WordPress blog and want to make sure that Google is sending the most traffic to your blog posts. To get started, sign into your Spyfu account.
SpyFu will provide a list of the numerous profitable keywords on the site in the SEO Overview section. Additionally, you can view changes in keyword rank, which may direct strategies for content revision.
In various reports, SpyFu will break down your keywords to give you an idea of the site’s performance. For instance, you can look at the site’s ranking development after it first appeared for the top 10 keywords.
Using Keyword Rankings to Get More Traffic
There are numerous factors that can influence your site’s SEO and keyword rankings.
For instance, you might be wondering how to improve your rankings in Google search results if you have a WordPress website.
The good news is that by enhancing your keywords and search rankings, there are several ways to increase the number of visitors to your website. Here are three approaches you can use to accomplish this:
- Use long-tail keywords
- Optimize the on-page content
- Add more content
Conclusion
Keep in mind that keyword research is a continuous process. Finding the ideal keywords for your blog posts requires effort, consideration, and patience. However, if you work hard now, you’ll be rewarded with more traffic in the future!
You can track your WordPress keywords using a number of tools, including SEMrush and Ahrefs. Simply enter the URL you want to check for in either tool, and it will show you a list of the keywords it is ranking for.
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This is well researched, i will surely use them on my website even though i have been using a few of these tools, i have noted Google Search Console and will use more of it. I did not know that it is a powerful tool